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Protect fine to medium locks from the harmful effects of heat styling with the Art of Hair Blowdry BB Serum; a heat-protecting and styling BB hair serum from Japanese beauty brand Shu Uemura’s exclusive holiday collaboration range with renowned Parisian chocolatier house, La Maison du Chocolat.

Presented in a limited edition bottle topped with a pump dispenser, the multi-benefit blow-dry hair primer and perfector serum creates care and control, encapsulating tresses evenly with its lightweight, watery texture. Enriched with Gingko Biloba extract, known for its high resistance to external aggressors and antioxidant benefits, and SRS Microwax technology and amino reactive silicon that melt with heat to create flexible bonds between hair fibres.

Smoothing and taming strands whilst softening, shaping and moisturising without weighing down hair, the styling serum is a must-have for natural-looking healthy locks with a radiant halo of shine.

Suitable for fine to medium hair types.

Brand:
Shu Uemura Art of Hair
Range:
Styling
Directions:

Use as your daily shampoo or at least once a week as a pre-cleanse treatment before your preferred Shampoo and Conditioner routine.

1. Apply to damp hair, do not rinse.

2. Blow-dry and heat style to set desired shape.

3. Re-activate by re-applying heat.

Volume:
150ml

Shu Uemura Art of Hair Blowdry BB Serum 150ml

GBP 25.13

RRP: £35.90

£25.13

Save: £10.77

Item limited to max quantity of 5000

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Usually dispatched within 24 hours

Save 30% on Shu Uemura.

Discount has been applied to the RRP. Offer valid for a limited time only.
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Save 30% on Shu Uemura.

Discount has been applied to the RRP. Offer valid for a limited time only.
Shop Now

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Protect fine to medium locks from the harmful effects of heat styling with the Art of Hair Blowdry BB Serum; a heat-protecting and styling BB hair serum from Japanese beauty brand Shu Uemura’s exclusive holiday collaboration range with renowned Parisian chocolatier house, La Maison du Chocolat.

Presented in a limited edition bottle topped with a pump dispenser, the multi-benefit blow-dry hair primer and perfector serum creates care and control, encapsulating tresses evenly with its lightweight, watery texture. Enriched with Gingko Biloba extract, known for its high resistance to external aggressors and antioxidant benefits, and SRS Microwax technology and amino reactive silicon that melt with heat to create flexible bonds between hair fibres.

Smoothing and taming strands whilst softening, shaping and moisturising without weighing down hair, the styling serum is a must-have for natural-looking healthy locks with a radiant halo of shine.

Suitable for fine to medium hair types.

Brand:
Shu Uemura Art of Hair
Range:
Styling
Directions:

Use as your daily shampoo or at least once a week as a pre-cleanse treatment before your preferred Shampoo and Conditioner routine.

1. Apply to damp hair, do not rinse.

2. Blow-dry and heat style to set desired shape.

3. Re-activate by re-applying heat.

Volume:
150ml

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Shu Uemura Art of Hair Essence Absolue Overnight Serum 100ml

Save 30% on Shu Uemura.

Discount has been applied to the RRP. Offer valid for a limited time only.
Shop Now
5.0 1
RRP: £37.80
£26.46
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